About Us

✨ Our Story: The Aurae Difference

 

At Aurae, we believe that the secret to truly healthy hair lies in ancient, powerful ingredients and simple, modern design. Our journey began with a single mission: to redefine daily hair care by returning to the wisdom of nature while championing sustainability.

 

🌾 Rooted in Tradition: The Power of Rice Water

 

The heart of every Aurae product is the centuries-old tradition of rice water. Used for generations across Asia to promote hair strength, shine, and growth, rice water is rich in vitamins, antioxidants, and, most importantly, protein. We carefully capture this natural powerhouse in a concentrated form, delivering visible results without harsh chemicals.

 

🌿 Our Commitment: Less Mess, More Magic

 

We recognized that exceptional hair care shouldn't come at the expense of our planet. That's why we crafted our formula into a solid shampoo bar.

  • Eco-Conscious: By eliminating plastic bottles, we help reduce your environmental footprint.

  • Highly Concentrated: Our solid bars last longer than traditional liquid shampoos, offering greater value and less waste.

  • Clean Formulation: Every Aurae bar is color-safe, pH-balanced, and 100% vegan. We focus on what your hair needs and leave out everything it doesn't.

 

💖 Our Vision

 

Aurae is more than just a shampoo bar; it’s an experience. It’s the simple pleasure of using a minimalist, effective product that aligns with your values. We invite you to discover the strength and natural aura of healthier-looking hair.

Welcome to Aurae—where tradition meets conscious beauty.